All posts tagged: needy

Earworms… and an Indian Orphanage that Needs Your Help

“Clap along if you feel like happiness is the truth, because I’m happy… Clap along if you know what happiness is to you…” And so on.  It’s in your head already, isn’t it? That catchy ‘Happy’ tune by Pharrell Williams, or “earworm” as psychologist Lauren Stewart called it in a recent article for The Sunday Times, has certainly enjoyed a l-o-o-o-ng popularity. “The song’s success tells us a lot about the way in which certain melodies can burrow into our brains and stay there long after the music has stopped,” Ms Stewart wrote. She explored how the use of repetition, gesture (hand claps), long note durations, gospel-style harmonies and simple rhythmic phrases result in “a cerebral high that can be as potent as any highly anticipated reward”. It explains a lot. Forgive the offense if Happy is your all-time favourite tune, but I find the lyrics to be rather trite. I get that it’s a celebration of joy and happiness, which really is admirable, but it’s the song’s carefree, toe-tapping tone of positivity that makes it …