All posts tagged: Graham Preston

Fatherhood Billboard Replaced With Beer Ad. Guess Which Received a Complaint for Being Inappropriate?

Surprise baby?  Surprising joy. The four words on a billboard in Hobart that was taken down after a complaint that it was within the 150m-exclusion zone around an abortion clinic, as stipulated by the new Reproductive Health Act. The billboard on Victoria Street in Hobart’s CBD was defined by a photograph of a young father and his son, an ultrasound image and those four ‘offensive’ words. Surprise baby?  Surprising joy. Advertising company Claude Outdoor promptly removed the billboard after that single complaint.  The ad had remained beyond the contract period of client Emily’s Voice, and uncertainty around the interpretation of the law put them in an awkward position. Emily’s Voice CEO Paul O’Rourke explained the situation in an article on the charity’s website. “We didn’t purposefully seek to flout the law, although we don’t consider our media campaigns a “protest” but a promotion of life, love and liberty. The billboard in question promotes fatherhood, family and commitment. It’s pro-life, pro-women and pro-family, not anti-abortion. There’s a huge difference.” It’s probable that he is right – the …