All posts tagged: consumer

I am not just another consumer

It’s been more than nine months since I started this no-new-clothes-for-a-year New Year’s resolution. Sounds like an AA declaration and, in many ways, I think it’s a good comparison. Fashion binging is a nasty habit that I’ve kicked. And what a fitting time to be telling you what’s been born from this experiment. Nine months (closer to 10 months actually) has been the gestation time for delivering a me that no longer identifies as a consumer. I still buy stuff. Too much stuff. But not to keep up, to feel good or for something to occupy idle mind and hands. I consume out of a measured need or desire. The pangs of, “I want!” still clamour but there is a new inner voice that counters, “Do you need it?” “Will it make you feel better?” “Look at your already-bulging wardrobe!” When I have a spare Saturday afternoon (I know, as ludicrous as it sounds, it happens every so often), my mind doesn’t dart greedily to time rifling through clothes racks for that fashion item that …